|7 Minutes

Introducing the Digital Employee Experience Market Map

Introducing the Digital Employee Experience Market Map

Employee experience is one of the fastest growing IT markets today, and adoption of EX solutions is exploding. Every organization is competing on the strength of its workforce, which brings new urgency to questions like:

  • Are employees engaged and motivated?
  • Do they have the resources (information, technology, relationships) they need to be productive?
  • Can employees focus on their work without being disrupted by technology?
  • Do recruiting and onboarding processes inspire or demotivate new hires?
  • Are employees receiving the training, coaching, and feedback they need to grow?
  • Is information communicated effectively throughout the organization?
  • Do employees experience a culture consistent with the organization’s stated values?

These questions are at the heart of the employee experience market. But the market itself can be confusing. What is employee experience? What is an EX solution?

There’s no standard definition and the term is often used in very different ways. However, the EX market is starting to come into focus as EX commands greater executive attention.

It’s easy to see why. A recent Gartner study found, “Employees who are largely satisfied with their experience are 60% more likely to report high intent to stay at their current organization, 52% more likely to report high discretionary effort, and 69% more likely to be a high performer.”1

Today we highlight the rise of employee experience management with the first ever employee experience market map. The map includes 9 categories where vendors either position themselves as employee experience solutions or where the solutions themselves have a significant impact on employee experience.

Employee Experience Market Map

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Human Capital Management Knowledge & Content Management Workforce Communications Employee Feedback & Sentiment Digital Adoption Endpoint Security Digital Employee Experience Management Productivity & Collaboration Apps Portal/Intranet Employee Experience Market Map

Digital Employee Experience Management

Continuous management of employees’ experience with IT resources (devices, applications, virtualization, and networks)

Knowledge and Content Management

Creation, collection, and presentation of information and documents to support a wide range of processes

Productivity and Collaboration Applications

Document and content creation, real-time and asynchronous communication, and collaborative planning and execution of projects among groups

Endpoint Security

Detection and containment of and protection against threats on endpoint devices

Digital Adoption

Step-by-step guidance provided within applications to increase application and feature use

Employee Feedback and Sentiment

Collection and analysis of employees’ sentiment toward their overall work environment

Workforce Communications

Communications tailored to employee groups to drive awareness of and engagement with specific topics


Unified access to an organization’s applications, data, and resources, delivered through a website and/or mobile application

Human Capital Management

Functions that support the hiring, management, and development of employees, such as recruiting, onboarding, benefits, and performance management

In addition, we’ve created a market map that explores more deeply the digital employee experience market, where Nexthink focuses. People sometimes ask how digital employee experience (DEX) management relates to application performance management/monitoring (APM), unified endpoint management (UEM), and AIOps. The digital employee experience market map shows how these categories complement one another.

Digital Employee Experience Market Map

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Digital Employee Experience Management